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What’s the biggest problem you face with your business right now?

As we approach the end of the year we all look forward to planning
our business for the next year ahead. Because of this we have decided
to help a limited amount of people with their businesses.

We are offering a completely free strategy session with us one to one. 

Yeah you read that right. We are sick of seeing people struggle to start or
grow their businesses and because of that we are doing this.

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here. Simple answer the few simple questions about you and your business
and you can book your free strategy session right away with us.

2017 is a year that’s going to see massive changes with online business, it’s
exciting times ahead and we are wanting to help as many people as possible
capitalise on the opportunities that 2017 bring .

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Have a great weekend!

To Your Success!

EA Team

Is Facebook For Me?

Is Facebook For Me?

Discover Your Company’s Advertising Potential On Facebook By Answering
These 10 Easy Questions…

Take this short quiz to get instant feedback on whether Facebook could be a main traffic source for your business. You will get a Free Chapter of Ultimate Guide to Facebook Advertising and discover:

  • Can I advertise on Facebook and make a profit?
  • Will my products appeal to Facebook users?
  • How much time should I devote to understanding how to advertise on Facebook?


What You Need to Know About Micro-learning

What You Need to Know About Micro-learning

Take a look at the 2 paragraphs given below.

How well can an e-Learning training program fit into safety training? How well can an e-Learning training program fit into safety training?
The best of e-Learning is its anywhere, anytime solutions. The e-Learning program should be designed such that it delivers more information on the standard prodedures and precautions to be followed in a workplace. From an instructional design context, you can use scenarios and real image, short videos and animations to make it visually attractive for learners. With these interactivities, you can show the step-by step procedure or a checklist to be followed. Take the help of various authoring tools to make simple and effective online training programs within the given budget and timeliness.
  1. The best of e-Learning is its anywhere, anytime solutions.
  2. The e-Learning program should be designed such that it delivers more information on the standard prodedures and precautions to be followed in a workplace.
  3. From an instructional design context, you can use scenarios and real image, short videos and animations to make it visually attractive for learners.
  4. With these interactivities, you can show the step-by step procedure or a checklist to be followed.
  5. Take the help of various authoring tools to make simple and effective online training programs within the given budget and timeliness.

Which did you find easier to read? Obviously, the content on the right side. Why was it easy to read that? Yes, because the content has been broken down into five small paragraphs.

Similarly, your elearning courses or training materials, when broken down into smaller courses or modules that take 5 to 10 minutes to complete, make easy learning for your learners. This is known as Micro-learning.

Micro-learning is just-in time learning. It is a method of delivering training in small, specific bursts with focused and digestible information. The full course is broken down into small manageable chunks. In this format, the learning objectives and learning activities are shorter. It is self-directed learning which helps the learner access the smaller fragments at a time. Micro-learning can be optimized when the learner is receptive to that particular information. Through micro-learning, learners receive byte-sized information in the form of videos, audio clips, presentations, quiz-zes, games etc.

Why Micro-learning?

Do you know the average attention span of millenials is only 90 seconds? A study shows that most of GenY people use short videos, inforgraphics, or podcasts for information. They don’t want to go for tons and tons of content. Micro-learning content takes less than 10 minutes. If organizations want to retain the best talent, then they have to adapt this change in learning methodologies.

Let’s see some characteristics of Micro-learning:

Characteristics of Micro-learning

  • Flexible: Micro-learning is flexible in nature. As I mentioned earlier, it is also called just-in time learning which helps the learners access information when they need it. It is helpful to learners when they are the most receptive to the information. It is also called on demand learning.
  • Technology-driven: Gen-Y workforce are tech savvy. They have grown up in a world surrounded by technology. They prefer i-phones, i-pads and various other gadgets for learning purposes. Micro-learning is the only way out which figures better than any other kind of learning methods.
  • Cost effective and simple: Micro-learning courses are cost-effective. Due to the shorter course duration, they take very less time to be developed. They are very cost-effective as well because the overall cost involved is very less. Learning modules are small and less complex in nature.
  • Focused: Micro-learning focuses on one objective at a time. Hence it helps the learners focus on specific content rather than the complete, vast subject. It also helps learners concentrate on the information they want.
  • Various formats: Micro-learning content can be delivered in a variety of forms such as videos, presentations, games, etc.

To know more, why don’t we go through some advantages of micro-learning?

Advantages of Micro-learning

  • Helps increase engagement: Micro-learning content can be delivered in various formats such as videos, podcasts, infographics, games, small presentations, etc. Online videos help the learners understand more than simple text and images. Games also cultivate interest among the learners by involving them in healthy competition, etc. Real world examples through infographics and presentations are also very helpful because learners can co-relate the events with events they are familiar with.
  • Helps retention: Organisations usually conduct traditional classroom training for better learning outcomes. But do you know learners can recall less than 20% of material learnt in the classroom? In Micro-learning, the content is very less and can be comprehended easily. Due to simple and small content, learners can easily retain the information their minds.
  • Helps achieve quick results: Due to smaller pieces of content, learners can go through the course immediately at the point of requirement. For example, a sales person can go through the new product information before meeting a customer.
  • Helps collaborative learning: Micro-learning encourages collaborative learning. Learners can get in touch with their superiors, subordinates or peers through SMSes, discussion forums, etc.

At the end, I would like to conclude that Micro-learning is very flexible and allows learners comprehend the content easily as and when needed. It helps minimize skill gaps in the sales force.

Fit for Work – supporting British businesses

Fit for Work – supporting British businesses

In 2011,  a report was done looking into sickness absence in the UK along , entitled ‘Health at work – an independent review of sickness absence’. This review was necessary because in the UK in 2011, around 1 million people a year took sickness absence of four weeks or more – and of those, around 300,000 were falling out of work altogether. The purpose of our review was to try and find ways to reduce this extremely high number, and to improve the coherence, effectiveness and cost of the existing systems which were already in place for managing sickness absence.

We identified a lack of access to occupational health support and advice as one of the main obstacles preventing people returning to work. Because of this, one of our key recommendations in the review was that the government should fund an independent assessment and advice service – and thus, Fit for Work was born. The new service, which employers can now refer staff members to, is estimated to help cut sick pay costs to businesses by £80 million to £165 million a year.

Previously, people could only be referred to Fit for Work by their GPs, but now employers can refer their staff on long-term sickness absence too. Once an employee has given their explicit and informed consent to be referred to Fit for Work by their employer they will be contacted within two working days. They will receive an assessment by an occupational health professional; this will usually take place over the telephone and will seek to identify all potential obstacles preventing the employee from returning to work including health, work and personal factors.

Fit for Work marks the first time that there has been access to free occupational health advice and support for all employees across the country. The service will be of particular value to SMEs – the impact of long-term sickness absence on SMEs is far greater than on large companies and SMEs are also far less likely to have access to in-house occupational health support, unlike large companies, so for them Fit for Work offers an important line of support.

Having an employee on long-term sickness absence has implications which extend far beyond cost for businesses. A valued employee being unable to work for four weeks or more will cause problems like staff shortages and workload issues for other staff members, as well as denting business productivity and reducing the ability to serve customers or clients properly. The uncertainty of not knowing if or when a staff member is returning to work makes managing staff and assigning work far more difficult, and can even reduce staff morale.

It’s not just businesses who suffer – employees out of work are caused problems too. Research suggests that being out of work for long periods of time is damaging to employees’ health, social and financial well-being. The evidence clearly shows that the longer an employee is out of work the more difficult it becomes to reintegrate them back into the business. Early access to practical help will ensure that employees get back to work as soon as possible. Fit for Work helps employees on long-term sick get back to work faster and helps them stay at work once they have returned, which in turn will bring benefits to British businesses and the economy.

* David Frost CBE was Director-General of the British Chambers of Commerce from 2003-2011. In this role he represented and promoted the interests of 100,000 businesses within the UK. In 2011 he co-chaired with Dame Carol Black, on behalf of the Government, an Independent Review of Sickness Absence within the UK.

Creating Automation in your Business – Part 1

Creating Automation in your Business – Part 1

We get asked all the time about Automation in business, in Part 1 we will cover creating squeeze page/sales pages.

Getting Started #4- Using the Page Editor - ClickFunnels Support 2016-03-29 23-46-54

In this section will go over how to use the ClickFunnels Page Editor.

There are many aspects of the Page Editor, so it is crucial that you read through this entire lesson carefully.

The video below will give you a brief overview of the Page Editor and the article that follows will provide much more in-depth details.

Getting Started #4- Using the Page Editor - ClickFunnels Support 2016-03-29 23-53-46

Getting Started #4- Using the Page Editor - ClickFunnels Support 2016-03-29 23-57-33

The next step is to Open the Page Editor.

Below the thumbnail image of your page, there is a yellow button which reads “Edit Page“. Click this button to open the Page Editor.

Pro Tip: Ctrl + Click (PC) or Cmd + Click (Mac) will open the page editor in a new tab. Try it out.

Getting Started #4- Using the Page Editor - ClickFunnels Support 2016-03-30 00-01-03

(1) Page Editor Settings

In the page editor settings, you will manage almost all of the settings related to the design and implementation of your page.

(2) Email Integration Settings

In the email integration settings, you will manage the integration with your 3rd party email autoresponder or webinar service.

(3) Sections, (4) Rows, (5) Columns, (6) Elements

In these menus, you can see all of the sections / rows / columns / elements on the page. You can (A) Rearrange, (B) Hide, (C) Clone, or (D) Delete these page components using the buttons here.

You can also click on the desired page component to access its settings.

**Please note, that this is the only way to access the Columns Settings

(7) Save

Click this button to save your work. Remember to save your work often, there is no autosave.

(8) Preview

After saving your page, click the preview button to see how your live page will appear.

(9) Exit

Click here to exit the page editor. If you have not saved your recent changes, you will be reminded that you have unsaved changes on the page.

(10) Notices

Notices on the page will help you to know if page components have not been integrated correctly. Make sure you pay close attention to these page notices.

(11) Show Pop Up

This button is located on the lower-left-hand side of the page in the Editor. The pop up is another section of the page that has been specifically coded to “pop-up” for users based on certain page actions. You can access the pop-up here and edit it to your heart’s content.
**Please note, the popup is not available on all pages. 
Getting Started #4- Using the Page Editor - ClickFunnels Support 2016-03-30 00-07-03

(1) Meta Tags / Social Settings

The meta tags determine what will display when your page is shared on social networks as well as what is displayed on the Search Engine Results Pages (SERPs). This will also determine what text displays in the browser tab.

(2) Custom Domain

Select a custom domain for your page. (The custom domain must first be integrated in your Account Settings)

(3) ClickFunnels Affiliate Badge

Toggle the ClickFunnels Affiliate Badge On/Off

(4) Digital Assets / Downloads

If you have added digital assets to your account, you can email those assets to Contacts who visit your pages by selecting the appropriate asset here.

(5) Background Settings

Add background images, videos, textures, and colors here.

(6) Global Text Settings

Set the Default text settings for your page. Defaults can be override in the individual element settings.

(7) Tracking Codes

Add any page specific tracking codes to your page. You can also add javascript to the footer section of the page for 3rd party widgets.

(8) Redirect Override

Users will automatically progress to the next Funnel Step after opting in. You can send users to an external page by using the Redirect Override setting. This is also required when using the WordPress Plugin so that users stay on your WordPress domain as they progress through your funnel.

(9) Custom CSS

Advanced users can use their own CSS to stylize pages.

(10) Hide From Search Engines

Toggle this setting to Show or Hide your page in Search Engines

(11) Save Page As Template

Use this setting to save your page as a template to your account. This will allow you to use the same page in other funnels.
6Getting Started #4- Using the Page Editor - ClickFunnels Support 2016-03-30 00-11-16
Before you start designing your pages it is important to understand the Page Editor Hierarchy.
Pages are made of up Sections > are made up of Rows > are made up of Columns > contain Elements.
The following diagram (created in the ClickFunnels page editor) shows the page editor hierarchy.
7Getting Started #4- Using the Page Editor - ClickFunnels Support 2016-03-30 00-14-15
Sections are the largest component of a ClickFunnels page aside from the background of the page itself.
Sections have many different settings that allow you to customize how they look and behave on your page.
(1) Section Name
You can give a unique name to your section. This isn’t required, but it can help identify sections when you are looking through the sections menu.

(2) Section ID
The section ID cannot be edited. This is how the section is identified in the system code. The section ID can be useful for advanced CSS customization.

(3) Visibility Settings
You can set whether you would like a section to display on All Devices, Desktop Only, or Mobile Only. This can help make your pages more mobile friendly.

(4) Section WidthThe section width can be set to Full Page, Wide, Medium, Small, Extra Small. The content inside of the section will be resized accordingly

(5) Background Color
You can set a different background color and background transparency for each section of the page.
A) Color Display: Displays the currently selected color.
B) Color picker: You can use this to pick any color you like.
C) Color Code: You can paste any HEX color code or RBG color code here.

(6) Background Image

You can have a unique background image for each section on the page as well. You can upload an image using the image uploader (Click the blue “+” symbol to access the image uploader). You can also paste in the URL for an image from another source.
**Please note that if the url for the source image is not https, your page will display an insecure content warning.

(7) Background Image Position

A) Full Center Fit: This will center your image to the section and fill the width. The image will also remain static as the page scrolls.
B) Fill 100% Width: This will stretch your image to fit the width of the section. The image will scroll with the page.
C) No Repeat: The image will be aligned to the top-left of the section and will not dynamically resize to fill the width of the section. The image will scroll with the page.
D) Repeat: The image will fill the section both horizontally & vertically. The image will scroll with the page.
E) Repeat Horizontally: The image will fill the section horizontally only. The image will scroll with the page.
F) Repeat Vertically: The image will fill the section vertically only. The image will scroll with the page.

(8) Sticky Settings

Using the sticky settings, you can set a section to stick to the top when the page is scrolled, or to stick to the bottom of the page when the page is loaded.

Style Settings

There are various style settings that will allow you to style how your section looks. You can adjust the padding (space inside the section), margin (space outside the section), the borders, shadows, animations, and position.
Rows and Columns have most of the same settings as sections.

Moving, Adding, and Removing Sections

There are different ways to manage your sections on the page.

(1) The name of your section
(2) Move the section up one. This will switch the position of the selected section and the section that is currently above it.

(3) Move the section down one. This will switch the position of the selected section and the section that is currently below it.

(4) Access the section’s settings

(5) Duplicate or clone the section. This will clone everything inside the section.

(6) Delete the section. This will delete everything inside the section. (There is no Undo for this action.)

(7) Add a new row. This prompt will only appear in a section where there are no rows.

(8) Add a new section below the current section. 


Similar options are also available in the Sections menu in the sidebar.

(1) Drag to reorder section

(2) Hide section

(3) Clone/duplicate section

(4) Delete section (there is no Undo for this action)

(5) Add new section

8Getting Started #4- Using the Page Editor - ClickFunnels Support 2016-03-30 00-17-57

Rows and Columns are the next components to a ClickFunnels page.
You can have multiple rows inside a section, and multiple columns inside of a row.
Most of the same style settings that are available for sections, are available for rows
and columns as well. 
The only tricky aspect of Columns is that you can only access column settings from
the Columns menu button on the right hand side of the editor. 

Moving, Adding, and Removing Rows

  1. The name of your row
  2. Move the row up one. This will switch the position of the selected row and the row that is currently above it.
  3. Move the row down one. This will switch the position of the selected row and the row that is currently below it.
  4. Access the row’s settings
  5. Duplicate or clone the row. This will clone everything inside the row.
  6. Delete the row. This will delete everything inside the row. (There is no Undo for this action.)
  7. Add a new row. This prompt will only appear in a row where there are no elements.
  8. Add a new row below the current row.

Similar options are also available in the Rows menu in the sidebar.

  1. The section where the row is located
  2. The name of the row
  3. Drag and reorder the row
  4. Hide the row
  5. Clone/duplicate the row. This will duplicate the contents of the row as well.
  6. Delete the row. (This is permanent. There is no Undo action for this).
When you add a new Row to a page, you will be prompted to select how many columns you would like to have inside that row, up to six.
In order to move a Row, you can use the Arrow Icons near the top left corner when you hover your mouse over the row.  
9Getting Started #4- Using the Page Editor - ClickFunnels Support 2016-03-30 00-21-50
Elements are the smallest component of the ClickFunnels page. Elements can only be placed inside of a column/row.
Elements are the most versatile of page components. They can be Dragged and Dropped anywhere on the page inside of an existing column/row.
Element style settings are different for each element, depending on what it does and doesn’t do.
It is also important to note that certain elements are only available on certain pages. For example, credit card elements are only available on the order page type and affiliate elements are only available when using the affiliate page type. 
You can learn about each element’s settings by adding that element to your page. There are also articles in the helpdesk to help you learn about each element. 
10Getting Started #4- Using the Page Editor - ClickFunnels Support 2016-03-30 00-23-33

Next week Part 2 will be creating an Attractive Character & selecting an autoresponder and Soap Opera e-mail sequence.

Get your Free 14 day trial below

11Getting Started #4- Using the Page Editor - ClickFunnels Support 2016-03-30 00-28-40

The Rise of the Training-preneur

The Rise of the Training-preneur

Teachers will be the next millionaires!

I’ve been making this statement for the last decade. But it’s only been in the last few years that I’ve actually seen it becoming a reality. Training-preneurs are all over the internet. They are the people who have seen what technology has done to other industries, as well as what it’s done for individuals. The tools of the internet have changed the world of education/training for ever. The tools mixed with the natural creativity of those born to teach makes for a powerful combination. And that wave of change has only just begun to swell. The next millionaires are on the rise…and they’re selling knowledge.

Who are these Training-preneurs

Training-preneur is an awkward term at best. But it’s the best way to describe in one word those who earn a living by teaching outside the traditional education system. Most often their entrepreneurial instincts see a need. There are small startups. And for the biggest collection of Training-preneurs you need look no further than YouTube.

Many sell their knowledge on blogs and monetize via online advertising platforms such as Udemy. Some do it better than others. And they may not be millionaires, but many are making a good living, or extra fun money at the very least. Teachers are even selling their lesson plans to one another. Many training-preneurs have even stepped up their game with training platforms like CRS Academy  to manage their entire training business. The list of ways to make money in education are growing, and I can’t list them all here. Heck, I don’t even know what they all are. Nobody does. But it’s safe to say there are enough options to give everyone a shot at it.

A New Breed of Learning Professionals

Training-preneurs are no different than any other teacher drawn to their career by an inner passion for learning and sharing. This growing population has a natural instinct for both teaching and learning. When they gain new knowledge they are compelled to share it with others. And how that sharing occurs is not restricted by any rules, models, methods, or school systems defining “the right” way to deliver instruction. They simply do what comes natural, build an audience, and deliver on what that audience responds too.

I’ve seen many business models in the education space come and go over the years. is a great example of how just giving the learner/customer what they want actually works. Short high quality videos on highly focused topics. YouTube is no different. It’s everyman’s No matter how BAD your video is, you can still post it to YouTube and learn from that experience. The hope is that you get better and better with each new video. Most YouTubers that stick with it actually do get pretty darn good. Their delivery improves, the video quality improves, the content improves, and their following grows. And as their audience grows they begin to see financial returns.

Others taking a more traditional business model approach simply see a need and build a business plan around it. My favorite example is Paula Cooper, founder of Dine Aware. The following is a quote from her case study you can read here.

“Dine Aware™ is a new brand with an end goal to change food service perceptions industry-wide and worldwide. Their mission is to teach all employees in the food and beverage industry how to manage and interact with the food allergy and food intolerant public in a way that inspires confidence.”

It’s a brilliant idea.  And from personal experience I can assure you her training in this area should be required for all the restaurants in my neighborhood. And if you think certification programs are a wide open market, think about CEUs (Continuing Education Units). Continuing Education  training is a massive industry. Most licensed professionals are required to have a certain number of hours in CEUs to keep their credentials current. This of course makes for an amazing opportunity for those willing to put in the work.

The Technology is Amazing!

Technology has created new opportunities in just about every industry. The technology today is powerful, fast, and finally in the mainstream. When you have 82 year old grandmothers becoming famous on YouTube, it’s definitely gone mainstream. And okay so maybe their show is more about entertainment, but that doesn’t mean it can’t be educational. But I’ll save the “what’s learning and what not” conversation for someone else. The reality is that technology is not only amazing but it’s being used on a regular basis by all ages.

The latest trend is livecasting. Live video streaming from mobile devices with apps like Meerkat, and Periscope. And more recently a platform called has made a HUGE entrance onto the scene. While it’s anyone’s guess as to which companies will win and which will lose, its the basic idea of easy video streaming that is the big winner for everyone.

Even before mobile livecasting there was Google Hangouts, Ustream, and others. Technology is no longer the barrier. It’s even incredibly easy to create a beautiful website faster than ever before. Look at So, you can create a web presence with something like Create and sell courses with, and publish supplemental, or primary, content via YouTube or Vimeo. And promote your efforts on social media to engage your audience of learners.

The Training-preneurs are real. They’re already here and they’re making money. And they aren’t instructional designers or learning gurus. They’re teachers using technology to do what they love. And I think that’s pretty awesome!